EXPERTISE
Glue offers a range of strategic solutions that may not fall squarely into the purview of an ad agency, but perhaps more of management consultant, such as Accenture, Deloitte, EY, KPMG, McKinsey, or PwC. However, if it supports our clients' objectives and we can do it expertly, we make it happen. Here are a few of the solutions we offer:
ADA Compliance
Maintaining a website that’s compliant with the federal Americans with Disabilities Act (ADA) enhances access to potential customers with a range of disabilities—and helps protect your business against lawsuits and fines. See an ADA-compliant website designed by Glue. Read more
Analytics
Marketing analytics is the practice of collecting, measuring, and analyzing data from various channels and platforms to evaluate the performance and effectiveness of a marketing initiative. These include analyzing data related to website traffic, social-media engagement, eCRM campaigns, online advertising, sales data, and more. Read more
AI automation of communications
The use of technology and software to streamline and automate the process of communicating with customers or stakeholders is known as AI automation of communications. It can include tactics such as automated email campaigns, chatbots, social-media messaging, and text messaging. AI automation offers enormous efficiencies by allowing messages to be sent automatically based on triggers or specific actions taken by the recipient. Read more
AI Targeting
Our AI platform analyzes online behavior of millions of potential customers to stratify well-differentiated consumer archetypes, among which we identify high-value segments with the greatest potential ROI.
By uncovering key insights by customer segment, we can generate more relevant creative content. Coupled with precision targeting and retargeting algorithms, we can achieve higher conversion and repurchase rates. Read more
Consumer Journey
Mapping the consumer journey helps explain how people behave and interact with brands and businesses online and in the real world. Listening to consumers at each touchpoint along their way uncovers marketing insights about values, preferences, and ultimately, purchase decisions. To fully understand the needs of a particular group of consumers, we need to first have an intimate knowledge of their beliefs, touchpoints, goals, aspirations, motivations, and barriers to change. Read more
Corporate Identity and Corporate Values
A corporation’s identity and values are related concepts that are important for building and maintaining a strong brand image for a company. Read more
Digital Marketing
Digital marketing is essential to the success of your business. Glue is committed to a holistic and channel-agnostic approach. As a full-service marketing communications firm, we take a strategic approach that coordinates all aspects of digital marketing comprising communications and interactive experiences. Read more
Experience Marketing
If you’re looking to create a memorable and interactive experience that connects your customers with your brand, service, or values on an emotional level––while building brand awareness and loyalty and generating word-of-mouth referrals––you may want to consider experience marketing. Read more
Employer Value Proposition
Our employee value propositions (EVPs) boost morale, attract, engage and retain top talent, and serve as strategic yardsticks against which organizations can assess current/future employee programming and recruiting activities. Read more
Geotargeting, Geofencing
Glue’s clients rely on us to deliver results that generate growth for their business—wherever that business may be. For many brands that starts with generating visits to their physical in real life (IRL) and virtual locations. This sophisticated location-based approach delivers a higher return on ad spend by driving visits from your targeted audience segments when and where they are going to make a purchase, prescribing or business decision. Read more
Language Translation
Glue’s language translation services comprise marketing materials, websites, and video or audio content. Our experienced linguists are fluent in both the source language and the target language, ensuring accurate and culturally sensitive translations. Our professional translators accurately capture the meaning, tone, and intent of the original content by translating from the original language and back again to ensure accuracy of the translation. We also provide proofreading, editing, and localization services. Localization involves adapting content for specific cultural or linguistic contexts, taking into account regional dialects, idioms, and other unique language features.
Glue can help you communicate effectively across language barriers, enabling your brand to reach new audiences and expand into new markets.
Media
Glue helps our clients navigate the ever-eovolving media landscape, ensuring that brand messaging reaches and resonates with target audiences and does so cost-ecffectively. We offer a comprehensive suite of media services designed to amplify a brand's reach. At the core of these services is strategic media planning, where we analyze market trends, audience demographics, and the competitive landscape to craft tailored media strategies. This involves selecting the optimal mix of channels, i.e., digital, print, broadcast, or outdoor to ensure maximum engagement and return on investment. We also handle media buying, negotiating with publishers and networks to secure cost-effective ad placement.
Glue offers search engine marketing (SEM), organic and paid social media advertising, and programmatic advertising, optimizing media budgets by leveraging data analytics to target specific audience segments with precision. We do our homework to understand each target's needs, experience, and values in the language they speak. That's how we create of compelling, insight-based content that connects with each audience member via the shock of recognition.
Performance monitoring is another critical service, where we track campaign metrics, such as reach, impressions, and conversions, providing clients with valuable insights and recommendations for optimization.
Piloting
In marketing, piloting refers to the process of testing out a marketing or advertising campaign on a smaller scale before launching it on a larger scale. This is done to gather feedback, assess the effectiveness of the campaign, and make any necessary adjustments before rolling it out to a wider audience. Typically, a pilot program will be implemented with a small group of customers or in a particular geographic area before deciding whether or not to launch the campaign more broadly. By piloting a campaign, marketers can reduce the risk of failure and optimize the campaign for maximum impact.
Prototyping
Glue has a sophisticated platform for creating early developmental models for product development packaging and websites that can be tested and refined before creating a final version. Prototyping allows us to explore and experiment different solutions, identify potential issues or challenges, and gather feedback from users or other stakeholders. This can help to improve the quality and usability of the final product, while also reducing the risk of costly errors or delays during development.
Public Relations
Essential to every PR assignment is the right strategy. Finding the right strategy starts with a rigorous discovery process that includes a deep dive review of your brand, the marketplace, existing primary and secondary research, and an inventory of your past and current efforts. From there, we agree to the goals of the assignment, collaborating with you to generate a content strategy and detailed strategic and executional plans to ensure you achieve them.
The Glue team knows how to tell a story and get the media coverage you desire. We offer full-service PR support, providing everything from quality copywriting, to media training and media outreach, to crisis preparedness and crisis management.