GlueBlog

While brands are most often thought of as consumable products, brands are also services, organizations, and even people. And at no time is it more important to think about this comprehensive definition of branding than when you are seeking a job.As part of our marketing practice at Glue, we help people establish and grow their personal brands. In recent years, we’ve frequently been tapped by those over 50 who are looking to advance their careers or re-invigorate them. They come to us because they feel (rightfully so!) that they need a strong personal brand to gain a competitive advantage or at least level the playing field. The obstacle they’re facing, ageism, affects women even more than men.According to a study by AARP, sixty-four percent of women say they have experienced age discrimination in the workplace, compared to 59% of men. In our opinion, this difference is magnified when applied to…