PUT EXCITEMENT IN THE PALM OF THEIR HANDS >>

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We set online casino-marketer BetMGM apart from the competition with a high level of CGI sophistication and branding elements like the iconic lion, Marcel, and larger-than-life games that convey MGMness.

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TURN INSIGHT INTO ACTION >>

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When market research powered by social intelligence revealed that allergy sufferers weren’t getting what they needed, we hit back with a TV spot that increased Rxing by double digits. See how we fought Flonase... and won!

FIND THE DIFFERENCE THAT MATTERS >>

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Experts agree that growth velocity should be considered in the selection of an inhaled corticosteroid. Our digital banner drew attention to a unique product profile. Our solutions matter.

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MICRO-TARGETING WITH AI‑DRIVEN INSIGHTS >>

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We utilized a complex AI algorithm to analyze the behaviors of millions of consumers to identify high-potential microsegments for this raw juice line. With highly specific messages and smart ads, we targeted precise audience segments and fine-tuned the media spend to achieve results over 20 times the industry norm.

PERSONALIZE CANCER TREATMENT FOR PATIENTS >>

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PROVENGE is created from immune cells harvested from each patient, so we focused on the uniquely personal nature of the therapy, which is what makes it effective. This quality infuses the language, look, and humanity of our integrated marketing campaign.

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BROADEN BRAND APPEAL >>

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In the absence of all-star power, the Nets needed lots of help to pack Barclays. We produced a series of videos flavored with authentic Brooklyn culture to fill seats.

BE A DIGITAL PIONEER >>

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We turned to a free, live, digital platform to pull in epic numbers of viewers affected by a rare cancer to educate them about an innovative treatment. Watch pharma’s first-ever branded Facebook Live event.

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DESTIGMATIZE THE CONVERSATION >>

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Proctofoam was named for—and positioned on—its foam formulation. However, loyalists had come to value the product for its dual action that addresses both swelling and itch. Our light-hearted campaign urges patients and physicians not to stand for anything less.

DIMENSIONALIZE PEACE OF MIND >>

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LifeVest is known for its ability to save lives. Our campaign showcased this vital benefit alongside the device's ability to capture a range of meaningful data that conventional care teams cannot.

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INTRODUCE A NOVEL APPROACH TO IMMUNOTHERAPY >>

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Allogene is developing allogeneic chimeric antigen receptor T cell (AlloCAR T™) therapy to find the next immunologic breakthrough in cancer. We designed a branding system for their website that telegraphically conveys what differentiates Allogene’s approach from the status quo—and does so without words.

MAKE ADHERENCE REWARDING >>

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By instituting a novel texting program to support adherence, we helped patients get the full benefit of therapy. The result: HAppy knees, which is another way to say ‘happiness’

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BREAK THROUGH WITH HUMOR >>

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The Sneezecast videos were exactly what our client needed to drive allergy sufferers to their doctor’s door. This one garnered over 700,000 views. Done right, nothing is more cost-effective than digital marketing. Meet Flower!

STAND OUT FROM THE CROWD >>

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For tri-state’s leading dermatology group, appearances are everything. Take a look at how we increased exposure and patient traffic for Schweiger by mobilizing broadcast, out-of-home, and rich media.

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CREATE ENGAGEMENT AROUND COVID >>

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When the pandemic hit, we responded with purpose. We collaborated with ATS and CHEST to ensure that those with respiratory conditions— particularly people living in under-served areas—took action to protect their lung health. Our YouTube video garnered almost 3M views, inevitably saving lives.

change the game with real‑people casting >>

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After a major national bank hit a wall when it came to finding suitable diverse images for use in their promotional campaigns, their brand team asked Glue to help create a library of proprietary images they could use to promote mortgage products. Glue cast, produced, shot, and retouched a groundbreaking library of diverse images of real-life people, including Latinx and African-American families, same-sex male and female couples, and a trans-inclusive couple—the first ever for a national bank.

change 
behavior despite reticence >>

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We helped the Asthma & Allergy Network create awareness and generate leads that resulted in a significant improvement in vaccination rates against coronavirus in the historically underserved Black, Indigenous, and People of Color (BIPOC) community. The campaign was awarded Best Digital Leadership in Health, Equity, Diversity in 2022 by e-Healthcare.

make a splash at the center of it all >>

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Glue loves OOH when the opportunity is right. For the launch of GXO, we kicked off in Times Square, the Crossroads of the World for the sheer spectacle, buzz, and PR equity.

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MEET consumers where they are on their journey >>

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Glue developed a campaign and digital banners for AlloCare, an app that helps patients throughout the transplant journey—before, during, and after. The app educates transplant patients on how to prepare for their transplant and how to care for their new organ with a range of solutions, from webinars to daily reminders to adhere to their medication regimen and take key biometrics and timely, relevant tips on nutrition and exercise, so that patients can be “ready for your tomorrow”.

DIFFERENTIATING A ME-TOO BRAND WITH HIGH-CONCEPT CREATIVE >>

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Creative stars on Glue's creative team took a very different approach to introducing a start-up cannabis shop in New York City, beginning with a highly conceptual name for the store itself: The TRAVEL AGENCY. With that distinctive and imaginative point of departure, the creative work has charted an unexpected course, taking customers to places they could only imagine—with a little help from their favorite, new travel agency.

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LEVERAGE THE VOICE OF AUTHORITY >>

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7-year-old asthma patient, Kendall, describes her experience getting diagnosed with asthma and the thrill of having her symptoms appropriately treated. Kendall’s mother, Rachel, who was on set, was so enthusiastic about her daughter’s outcome that she asked if she could also be in the video.

SPLITTING 1 GLOBAL, MULTI‑BILLION‑DOLLAR JUGGERNAUT INTO 2 >>

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We helped XPO Logistics, a global, multi-billion-dollar, Fortune-200 company, split into two: XPO for transportation and off GXO for logistics by reverse engineering the architecture of the enterprise. We then led follow-on activation work for GXO to achieve rapid brand visibility and growth. Scope involved strategic oversight of brand architecture, positioning, messaging, naming, logo, tagline, cultural values, stakeholder communications, and brand book as well as decision-making and implementation related to copywriting, website design, broadcast TV, video and digital advertising, and internal communications.

Post-split, GXO has experienced strong acquisition/retention of customers and employees. In less than a year, both XPO and GXO solidified their thought leadership positions in the transportation and logistics industries, respectively, and achieved Fortune-500 status with a positive impact on stock price.

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