Copy of Our Work - Glue Advertising

PUT EXCITEMENT IN THE PALM OF THEIR HANDS >>

We set online casino-marketer BetMGM apart from the competition with a high level of CGI sophistication and branding elements like the iconic lion, Marcel, and larger-than-life games that convey MGMness.

TURN INSIGHT INTO ACTION >>

When market research powered by social intelligence revealed that allergy sufferers weren’t getting what they needed, we hit back with a TV spot that increased Rxing by double digits. See how we fought Flonase... and won!

FIND THE DIFFERENCE THAT MATTERS >>

Experts agree that growth velocity should be considered in the selection of an inhaled corticosteroid. Our digital banner drew attention to a unique product profile. Our solutions matter.

MICRO-TARGETING WITH AI DRIVEN INSIGHTS >>

We utilized a complex AI algorithm to analyze the behaviors of millions of consumers to identify high-potential microsegments for this raw juice line. With highly specific messages and smart ads, we targeted precise audience segments and fine-tuned the media spend to achieve results over 20 times the industry norm.

PROVENGE is created from immune cells harvested from each patient, so we focused on the uniquely personal nature of the therapy, which is what makes it effective. This quality infuses the language, look, and humanity of our integrated marketing campaign.

PROVENGE is created from immune cells harvested from each patient, so we focused on the uniquely personal nature of the therapy, which is what makes it effective. This quality infuses the language, look, and humanity of our integrated marketing campaign.

BE A DIGITAL PIONEER >>

We turned to a free, live, digital platform to pull in epic numbers of viewers affected by a rare cancer to educate them about an innovative treatment. Watch pharma’s first-ever branded Facebook Live event.

DESTIGMATIZE THE CONVERSATION >>

Proctofoam was named for—and positioned on—its foam formulation. However, loyalists had come to value the product for its dual action that addresses both swelling and itch. Our light-hearted campaign urges patients and physicians not to stand for anything less.

DIMENSIONALIZE PEACE OF MIND >>

LifeVest is known for its ability to save lives. Our campaign showcased this vital benefit alongside the device's ability to capture a range of meaningful data that conventional care teams cannot.

INTRODUCE A NOVEL APPROACH TO IMMUNOTHERAPY >>

Allogene is developing allogeneic chimeric antigen receptor T cell (AlloCAR T™) therapy to find the next immunologic breakthrough in cancer. We designed a branding system for their website that telegraphically conveys what differentiates Allogene’s approach from the status quo—and does so without words.

MAKE ADHERENCE REWARDING >>

By instituting a novel texting program to support adherence, we helped patients get the full benefit of therapy. The result: HAppy knees, which is another way to say ‘happiness’

BREAK THROUGH WITH HUMOR >>

The Sneezecast videos were exactly what our client needed to drive allergy sufferers to their doctor’s door. This one garnered over 700,000 views. Done right, nothing is more cost-effective than digital marketing. Meet Flower!

STAND OUT FROM THE CROWD >>

For tri-state’s leading dermatology group, appearances are everything. Take a look at how we increased exposure and patient traffic for Schweiger by mobilizing broadcast, out-of-home, and rich media.

CREATE ENGAGEMENT AROUND COVID >>

When the pandemic hit, we responded with purpose. We collaborated with ATS and CHEST to ensure that those with respiratory conditions— particularly people living in under-served areas—took action to protect their lung health. Our YouTube video garnered almost 3M views, inevitably saving lives.