RECOGNIZED AS A TOP 20 NYC AD AGENCY, 2017-2024
A DISRUPTIVE MODEL
Glue was founded by two industry veterans who recognized that the big-conglomerate model had broken. In creating Glue, we committed ourselves to a different, better client experience grounded in hands-on, strategic attention, turn-on-the-dime responsiveness, and flawless, on-time, on-budget tactical delivery.
Our clients are in regulated industries, such as healthcare and financial services, as well as consumer packaged goods, education, logistics, and more.
The secret ingredient is our vast network, which allows us to match the best talent in the business to the task at hand-whether it be broadcast, print, social, digital, PR, or market research—and be first with the latest in advertising innovation, like artificial intelligence.
Glue is a diverse supplier certified by the 
HANDS-ON ATTENTION
Glue founders Alan Rothenberg and Cindy Machles
Branding
Insights, Mission/Vision, Positioning, Messaging, Architecture,
Employee Value Proposition,
Culture, Personal/Corporate/
Product, Market Research
Design
Creative Strategy, Logos, Sound, Visual Systems, Interactive Design, Animation, Packaging, Pill Color and Shape
Innovation
Growth Strategy, Forecasting, Prototyping, Piloting
Experiences
Events and Environments, Moments that Matter, UI/UX, Employee Engagement and Retention
Advertising/PR
Creative Campaigns, Broadcast, Video, Print, Selling Materials, Formulary/VAC Kits, Websites, SEO/SEM, Social Media, Influencer Programs, Media Outreach, Language Translation, Analytics, Tracking Studies
OUR MISSION:
I've invited Glue to partner with me at different companies on strategy, creative, and branding. Compared to any other agency I've worked with, large or small, Glue is simply the best. No matter what challenges I throw their way, the results are always exceptional.
—Angela Ziegler
Vice President of Marketing and Public Relations
Above all, we value Glue's experience and attention to detail. It's what ensures we make the most of every opportunity, that our messaging is airtight and that our budget goes as far as it can.
—Dave Blum
Brand Manager
Senior Vice President
Head of Marketing
Oxford BioDynamics Plc
The principals at Glue were my key thinking partners for the strategic and promotional efforts that catapulted a $100 million product to a $ 1 billion blockbuster brand.
—Gerald Mosely, PhD
Founder and President, CP&P Development, LLC
My Glue team asks the right questions and expertly navigates around obstacles, which allows us to consistently deliver insightful, effective, and eye-catching materials.
—Ken Hoang
Senior Director of Marketing, Dendreon Pharmaceuticals
I'm impressed with Glue's ability to bring streamlined solutions to complex problems as well as their attention to detail, creative ideas, elegant executions, and responsiveness. They have a company structure that consistently provides access to teams with just the right skills to meet my needs.
—Michael Kalfus
Brand Manager, BetMGM
From a branding system that showcases our technology platform to value prop materials for investor engagement to starting and running our social media campaign, I count on Glue for expert guidance that has been critical to achieving our marketing goals.
—Mohan Thanikachalam
CEO, President, and Co-Founder, Dynocardia
Glue stands apart in their ability to consistently find compelling insights and leverage them with beautiful work. And their streamlined approach ensures that clients can meet even the most aggressive timelines every time.
—Stuart Loesch
Chief Commercial Officer, Intrommune Therapeutics