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solutions

MARKETING SERVICES

Glue offers a range of strategic solutions that may not fall squarely within the purview of an ad agency, but rather more of a management consultancy, such as Accenture, Deloitte, EY, KPMG, McKinsey, or PwC. However, if it supports our clients' objectives and we can do it expertly, we make it happen. Here are a few of the award-winning solutions we offer:

TELL US ABOUT THE STRATEGIC SOLUTION YOU NEED

ADA Compliance

Maintaining a website that’s compliant with the federal Americans with Disabilities Act (ADA) enhances access to potential customers with a range of disabilities. See an ADA-compliant website designed by Glue. Read more

BRING YOUR WEBSITE INTO COMPLIANCE

Analytics

Marketing analytics is the practice of collecting, measuring, and analyzing data from various channels and platforms to evaluate the performance and effectiveness of a marketing initiative. These include analyzing data related to website traffic, social-media engagement, eCRM campaigns, online advertising, sales data, and more. Read more

WHAT WOULD YOU LIKE TO MEASURE?

AI automation of communications

The use of technology and software to streamline and automate the process of communicating with customers or stakeholders is known as AI automation of communications. It can include tactics such as automated email campaigns, chatbots, social-media messaging, and text messaging. AI automation offers enormous efficiencies by allowing messages to be sent automatically based on triggers or specific actions taken by the recipient. Read more

AUTOMATE YOUR COMMUNICATIONS

AI Targeting

Our AI platform analyzes online behavior of millions of potential customers to stratify well-differentiated consumer archetypes, among which we identify high-value segments with the greatest potential ROI.

By uncovering key insights by customer segment, we can generate more relevant creative content. Coupled with precision targeting and retargeting algorithms, we can achieve higher conversion and repurchase rates. Read more

START AN AI-ASSISTED DIGITAL ADVERTISING CAMPAIGN

Consumer Journey Mapping

Mapping the consumer journey helps explain how people behave and interact with brands and businesses online and in the real world. Listening to consumers at each touchpoint along their way uncovers marketing insights about values, preferences, and ultimately, purchase decisions. To fully understand the needs of a particular group of consumers, we need to first have an intimate knowledge of their beliefs, touchpoints, goals, aspirations, motivations, and barriers to change. Read more

MAP A CONSUMER JOURNEY FOR YOUR BRAND

Corporate Identity and Corporate Values

A corporation’s identity and values are related concepts that are important for building and maintaining a strong brand image for a company. Read more

START A CORPORATE IDENTITY OR CORPORATE VALUES PROJECT

Digital Marketing

Digital marketing is essential to the success of your business. Glue is committed to a holistic and channel-agnostic approach. As a full-service marketing communications firm, we take a strategic approach comprising communications and interactive experiences. Read more

START A DIGITAL MARKETING PROJECT FOR YOUR BRAND

Employee Value Proposition

Our employee value propositions (EVPs) boost morale, attract, engage and retain top talent, and serve as strategic yardsticks against which organizations can assess current/future employee programming and recruiting activities. Read more

START AN EMPLOYER VALUE PROPOSITION

Experience Marketing

If you’re looking to create a memorable and interactive experience that connects your customers with your brand, service, or values on an emotional level—while building brand awareness and loyalty and generating word-of-mouth referrals—you may want to consider experience marketing. Read more

DEVELOP AN EXPERIENCE MARKETING INITIATIVE

Geotargeting, Geofencing

Glue’s clients rely on us to deliver results that generate growth for their business—wherever that business may be. For many brands, that starts with generating impressions in real life (IRL) and at virtual locations. This sophisticated place-based approach delivers a higher return on ad spend by delivering impressions with the greatest efficiency to targeted audience segments when and where they are going to make a purchase, prescribing, or business decision. Read more

FIND YOUR CUSTOMERS AT THE RIGHT MOMENT AND IN THE RIGHT PLACE

Language Translation

Glue’s language translation services comprise marketing materials, websites, and video or audio content. Our experienced linguists are fluent in both the source language and the target language, ensuring accurate and culturally sensitive translations. Read more

TRANSLATE YOUR PROJECT

Marketing and Media Planning

Glue helps our clients navigate the ever-evolving media landscape, ensuring that brand messaging reaches and resonates with target audiences and does so cost-effectively. We offer a comprehensive suite of media services designed to amplify a brand's reach. Read more

START A MEDIA PROJECT

Prototyping

Glue has a sophisticated platform for creating early developmental models for product development, packaging, and websites that can be tested and refined before creating a final version. Prototyping allows us to explore and experiment with different solutions, identify potential issues or challenges, and gather feedback from users or other stakeholders. This can help improve the quality and usability of the final product, while also reducing the risk of costly errors or delays during development.

START A PROTOTYPE

Public Relations

Essential to every PR assignment is the right strategy. Finding the right strategy starts with a rigorous discovery process that includes a deep dive review of your brand, the marketplace, existing primary and secondary research, and an inventory of your past and current efforts. Read more

START A PUBLIC RELATIONS PROJECT
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Maintaining a website that’s compliant with the federal Americans with Disabilities Act (ADA) enhances access to potential customers with a range of disabilities. See an ADA-compliant website designed by Glue.

The federal Americans with Disabilities Act (ADA) is often associated with physical locations and accommodations certain businesses must make for people with disabilities. These accommodations typically include wheelchair accessibility and the use of Braille for customers who are visually impaired. However, the ADA also extends to the digital realm, requiring businesses to ensure web content is accessible to all users.

While there are no clear ADA requirements that specify what a compliant website content should look like, businesses that fall under ADA Title I or ADA Title III are required to develop a website that offers "reasonable accessibility" to people with disabilities. In the United States, an estimated 70-90% of all websites are not compliant with the ADA.

Failure to create an ADA-compliant website could expose your business to lawsuits, financial liabilities, and damage to your brand reputation. With a sharp uptick in the number of companies being sued for having a website that is out of compliance with the ADA, Glue has a solution.

Our ADA compliance team makes recommendations that can help bring your site as close as possible to 100% compliance for users who navigate by voice or require screen readers or other assistive technologies.

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Marketing analytics is the practice of collecting, measuring, and analyzing data from various channels and platforms to evaluate the performance and effectiveness of a marketing initiative. These include analyzing data related to website traffic, social-media engagement, eCRM campaigns, online advertising, sales data, and more.

Analytics can be used to identify which marketing channels are generating the most leads and conversions. It can also be used to optimize marketing campaigns for better performance and make data-driven decisions about future marketing strategies. It is an essential tool for understanding customer behavior, identifying trends and patterns, and measuring return on investment (ROI) for marketing activities.

Overall, analytics is a key component of modern marketing strategy, helping businesses make more informed decisions about how to allocate their marketing resources and to stay competitive in today's data-driven marketplace. Glue has deep experience applying analytics to every step along the marketing continuum.

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The use of technology and software to streamline and automate the process of communicating with customers or stakeholders is known as AI automation of communications. It can include tactics such as automated email campaigns, chatbots, social-media messaging, and text messaging. AI automation offers enormous efficiencies by allowing messages to be sent automatically based on triggers or specific actions taken by the recipient.

For example, an e-commerce business may use an individual’s purchase history to automate individualized email campaigns. A healthcare provider may use automated appointment reminder texts to reduce missed appointments. The key is to use automation in a way that enhances the customer experience and adds value, rather than overwhelming recipients with impersonal or irrelevant messages.

Glue developed a texting platform that personalized treatment for osteoarthritis of the knee by leveraging an individual’s motivations and minimizing the obstacles to successful completion of therapy. See what made it so successful.

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Our AI platform analyzes online behavior of millions of potential customers to stratify well-differentiated consumer archetypes, among which we identify high-value segments with the greatest potential ROI.

By uncovering key insights by customer segment, we can generate more relevant creative content. Coupled with precision targeting and retargeting algorithms, we can achieve higher conversion and repurchase rates.

Glue helped Raw Generation, a juice delivery service, identify four key, high-value consumer archetypes: athletes, busy moms, entrepreneurs, and paleo aficionados, all of whom indexed substantially higher than the general population for their likelihood to purchase the company’s beverages. As a result, we were able to significantly stretch their media budget for display advertising. See how Glue put AI to work for Raw Generation.

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Mapping the consumer journey helps explain how people behave and interact with brands and businesses online and in the real world. Listening to consumers at each touchpoint along their way uncovers marketing insights about values, preferences, and ultimately, purchase decisions. To fully understand the needs of a particular group of consumers, we need to first have an intimate knowledge of their beliefs, touchpoints, goals, aspirations, motivations, and barriers to change.

Discovery involves talking to customers about their experiences—what they enjoy doing, why they enjoy it, and the trajectory of their journey from start to finish. We compare experiences across archetypes, demographics, geographies, and affinity groups. We talk to people about how they maintain their health, whether they are well or challenged by disease.

For patient groups, we want to understand how people living with a disease navigate through the everyday challenges of life. For people who are in recovery, we want to know the steps they follow to take back their health.

Understanding the consumer journey helps uncover opportunities for intervention and can also point to why people feel about and interact with treatment in general, as well as your brand, the way they do. Glue developed a campaign and digital banners for AlloCare, an app that helps patients throughout the transplant journey—before, during, and after their transplant. See how we helped app users understand how downloading an app could connect them to timely solutions.

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A corporation’s identity and values are related concepts that are important for building and maintaining a strong brand image for a company.

  • Corporate identity, refers to the visual and sensory aspects of a company's brand, such as its logo, tagline, colors, and overall 
 aesthetic. Corporate identity is how a company presents itself to the public and is an important aspect of brand recognition and 
 differentiation. It encompasses not just a company's visual style, but also to a company’s values, mission, vision, and overall 
 personality
  • Corporate values refer to the principles and beliefs that guide a company's decisions and actions. They shape a company's culture and are reflected in the way that the company operates, from the products or services it offers to the way it treats its employees and interacts with its customers. Corporate values are important for creating a sense of unity and purpose within an organization and can help to build a strong reputation among customers and the wider community

Together, corporate values and corporate identity help to create a cohesive and strong brand image for a company, reflecting not just what the company does, but also who it is and what it stands for.

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If you’re looking to create a memorable and interactive experience that connects your customers with your brand, service, or values on an emotional level—while building brand awareness and loyalty and generating word-of-mouth referrals—you may want to consider experience marketing.

Also known as experiential marketing, experience marketing focuses on engaging customers through a live experience or event. This approach to marketing can take many forms, including events, pop-up shops, product demos, guerrilla marketing, and sponsorships. Typically targeted towards a specific stakeholder(s), this marketing approach can help build a strong emotional connection with customers and encourage them to share their experience with others. In today's highly competitive marketplace, this unique form of marketing can be a powerful tool for brands to stand out and be differentiated from the competition.

Glue created the first-ever Facebook Live event for the pharmaceutical industry for Optune with glioblastoma patients who were ambassadors for the branded treatment. In the weeks following the broadcast, visits to the Optune site increased by over 2000%. See the broadcast here.

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Our employee value propositions (EVPs) boost morale, attract, engage and retain top talent, and serve as strategic yardsticks against which organizations can assess current/future employee programming and recruiting activities.

Unlike in the past when EVPs were almost exclusively rational—rooted in rewards, benefits, and possibilities for advancement—the EVPs created by Glue today reflect the human side of work, prioritizing personal connections, growth, well-being, and purpose.

Glue has developed and implemented EVPs that work on a global scale. What’s our process? At their core, our EVPs are grounded in what is unique, authentic, and meaningful about each company, with just the right amount of aspiration. See the EVP that is part of the Life at Cerus section Glue created for Cerus.

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Glue’s clients rely on us to deliver results that generate growth for their business—wherever that business may be. For many brands, that starts with generating impressions in real life (IRL) and at virtual locations. This sophisticated place-based approach delivers a higher return on ad spend by delivering impressions with the greatest efficiency to targeted audience segments when and where they are going to make a purchase, prescribing, or business decision.

We build sophisticated audience profiles through our location technology. Then, we reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.

Our technology allows us to reach your target audiences in real time in the moments that matter and when they are most likely to be impacted, such as near or within specific points of interest such as stores. This is called geofencing. We can also target specific geographical areas such as states, DMAs, or ZIP codes.

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Digital marketing is essential to the success of your business. Glue is committed to a holistic and channel-agnostic approach. As a full-service marketing communications firm, we take a strategic approach comprising communications and interactive experiences.

When done right, the benefits include greater awareness, familiarity, favorability, and purchase intent for your brand. Digital marketing comprises:

Paid Media

Online display and programmatic media

Earned Media

Organic search fueled by content marketing, PR, and online-influencer outreach

Owned Media

Social media, on-site UX, customer service, and direct messaging through email and mobile

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Glue’s language translation services comprise marketing materials, websites, and video or audio content. Our experienced linguists are fluent in both the source language and the target language, ensuring accurate and culturally sensitive translations. Our professional translators accurately capture the meaning, tone, and intent of the original content by translating from the original language and back again to ensure accuracy of the translation. We also provide proofreading, editing, and localization services. Localization involves adapting content for specific cultural or linguistic contexts, taking into account regional dialects, idioms, and other unique language features.

Glue can help you communicate effectively across language barriers, enabling your brand to reach new audiences and expand into new markets.

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Glue helps our clients navigate the ever-evolving media landscape, ensuring that brand messaging reaches and resonates with target audiences and does so cost-effectively. We offer a comprehensive suite of media services designed to amplify a brand's reach. At the core of these services is strategic media planning, where we analyze market trends, audience demographics, and the competitive landscape to craft tailored media strategies. This involves selecting the optimal mix of channels, i.e., digital, print, broadcast, and outdoor to ensure maximum engagement and return on investment. We also handle media buying and negotiating with publishers and networks to secure cost-effective ad placement.

Glue offers search engine marketing (SEM), organic and paid social-media advertising, and programmatic advertising, optimizing media budgets by leveraging data analytics to target specific audience segments with precision. We do our homework to understand each target's needs, experience, and values in the language they speak. That's how we create of compelling, insight-based content that connects with each audience member via the shock of recognition.

Performance monitoring is another critical service, where we track campaign metrics, such as reach, impressions, and conversions, providing clients with valuable insights and recommendations for optimization.

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Essential to every PR assignment is the right strategy. Finding the right strategy starts with a rigorous discovery process that includes a deep dive review of your brand, the marketplace, existing primary and secondary research, and an inventory of your past and current efforts. From there, we agree to the goals of the assignment, collaborating with you to generate a content strategy and detailed strategic and executional plans to ensure you achieve them.

The Glue team knows how to tell a story and get the media coverage you desire. We offer full-service PR support, providing everything from quality copywriting, to media training and media outreach, to crisis preparedness and crisis management.