At Glue, we believe that great creative always begins with market research. And market research is all about talking to your stakeholders. It’s the first step we take to develop a deep understanding of your audience, the competition, and the general marketplace. We know what questions will reveal the key insights that will fuel our creative exploration. Then, we leverage these insights to help you develop your brand strategy or help you solve a specific problem. Whether qualitative, quantitative or a combination of the two, Glue has the experience, understanding, and resources to advise and implement virtually any kind of research that may be required.

Our qualitative research typically involves asking key stakeholders about your product or service and their first-hand experiences with your brand. Data collection methods include in-depth interviews, focus groups, uninterrupted observation, and ethnographic participation/observation.

Our quantitative research is typically used to confirm key insights and other findings uncovered during the qualitative phase. Quantitative research tells us what’s most important to your customer, identifies the features and benefits that should take center stage, and informs message flow. We can collect and measure data through audits, points of purchase, surveys in different modalities, e.g., online, over-the-phone, on paper, and click-streams.