EXPERTISE

At Glue, we believe that great creative typically begins with market research. And market research is all about talking to your stakeholders. It’s the first step we take to develop a deep understanding of your audience, the competition, and the marketplace. We know what questions will reveal the key insights that will fuel our creative exploration. Then, we leverage these insights to help you develop your brand strategy or help you solve a specific problem. Read more

Advisory Boards

At Glue, Advisory Boards—HCP and patient—are one of the most efficient ways to gain valuable insights for guiding product development, label optimization, pricing, and reimbursement strategy and marketing. Read more

Conjoint Analysis Forecasting

Conjoint-based forecasting is a research technique for creating an evergreen model that can predict sales over multiple years. The process starts with a quantitative survey that presents respondents with scenarios that describe buying or, in the case of prescription products, prescribing opportunities. Read more

30-Day Deep Dive

In response to the market-research needs of several of our clients, especially those with smaller budgets and accelerated timelines, Glue has developed a proprietary method for fast and effective insight generation. Read more

Piloting

In marketing, piloting refers to the process of testing out a marketing or advertising campaign on a smaller scale before launching it on a larger scale. This is done to gather feedback, assess the effectiveness of the campaign, and make any necessary adjustments before rolling it out to a wider audience. Read more

At Glue, we believe that great creative typically begins with market research. And market research is all about talking to your stakeholders. It’s the first step we take to develop a deep understanding of your audience, the competition, and the marketplace. We know what questions will reveal the key insights that will fuel our creative exploration. Then, we leverage these insights to help you develop your brand strategy or help you solve a specific problem. Whether qualitative, quantitative, or a combination of the two, Glue has the experience, understanding, and resources to advise and implement virtually any kind of research that may be required.

Our qualitative research typically involves asking key stakeholders about your product or service and their first-hand experiences with your brand. Data collection methods include in-depth interviews, focus groups, uninterrupted observation, and ethnographic participation/observation.

Our quantitative research is typically used to confirm key insights and other findings uncovered during the qualitative phase. Quantitative research tells us what’s most important to your customer, identifies the features and benefits that should take center stage, and informs message flow. We can collect and measure data through audits, points of purchase, surveys in different modalities, e.g., online, over-the-phone, on paper, and click-streams.

At Glue, Advisory Boards—HCP and patient—are one of the most efficient ways to gain valuable insights for guiding product development, label optimization, pricing, and reimbursement strategy and marketing.

We find advisory boards just as useful early on when the need is strategic as later on when promotional ideas and tactics are being finalized, and we have the expertise to be equally effective as facilitators in both situations. The Glue difference is our ability to ensure that outcomes are actionable by establishing up front what the client-agency team desires to learn and to effectively recruit, listen, moderate, and analyze feedback without bias.

advisory-board

In response to the market-research needs of several of our clients, especially those with smaller budgets and accelerated timelines, Glue has developed a proprietary method for fast and effective insight generation.

Our process starts with a SWOT (strengths, weaknesses, opportunities, threats) competitive analysis. Findings from this step inform the discussion guide that we use in one-on-one qualitative research with key stakeholders. This, in turn, guides development of stimuli for quantitative research. In other words, it’s virtually everything we do for conventional market research, but on hyperdrive and with a leaner budget.

With insights gained from a 30-day deep dive, we created the Pollen Punch for Dymista.

In marketing, piloting refers to the process of testing out a marketing or advertising campaign on a smaller scale before launching it on a larger scale. This is done to gather feedback, assess the effectiveness of the campaign, and make any necessary adjustments before rolling it out to a wider audience. Typically, a pilot program will be implemented with a small group of customers or in a particular geographic area before deciding whether to launch the campaign more broadly. By piloting a campaign, marketers can reduce the risk of failure and optimize the campaign for maximum impact.

Conjoint-based forecasting is a research technique for creating an evergreen model that can predict sales over multiple years. The process starts with a quantitative survey that presents respondents with scenarios that describe buying or, in the case of prescription products, prescribing opportunities. In this survey, respondents evaluate several alternatives characterized by varying attributes. Throughout the exercise, respondents can trade in and out specific attributes, revealing their preference patterns. Based on these preferences, each attribute is scored. Actual products are then scored according to the collection of attributes they possess. This scoring reflects the probability of use, which serves as a proxy for demand share.

The collected data is put into a market simulator that accounts for real-world factors such as the prevalence (of each scenario, anticipated product-awareness levels, and likely reimbursement considerations—all of which can be updated over time.