EXPERTISE
MARKET RESEARCH
At Glue, we believe that great creative typically begins with market research. And market research is all about talking to your stakeholders. It’s the first step we take to develop a deep understanding of your audience, the competition, and the marketplace. We know what questions will reveal the key insights that will fuel our creative exploration. Then, we leverage these insights to help you develop your brand strategy or help you solve a specific problem. Read more
Advisory Boards
At Glue, Advisory Boards—HCP and patient—are one of the most efficient ways to gain valuable insights for guiding product development, label optimization, pricing, and reimbursement strategy and marketing. Read more
Conjoint Analysis Forecasting
Conjoint-based forecasting is a research technique for creating an evergreen model that can predict sales over multiple years. The process starts with a quantitative survey that presents respondents with scenarios that describe buying or, in the case of prescription products, prescribing opportunities. Read more
30-Day Deep Dive
In response to the market-research needs of several of our clients, especially those with smaller budgets and accelerated timelines, Glue has developed a proprietary method for fast and effective insight generation. Read more
Piloting
In marketing, piloting refers to the process of testing out a marketing or advertising campaign on a smaller scale before launching it on a larger scale. This is done to gather feedback, assess the effectiveness of the campaign, and make any necessary adjustments before rolling it out to a wider audience. Read more